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Social Media Platforms Overview

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Facebook

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Personal profiles, News Feed, Marketplace, Primarily Gen X and Millennials

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Instagram

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Visual content, Stories, Influencer culture, Primarily Millennials and Gen Z

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Twitter

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Microblogging, Real-time updates, Hashtags, Wide demographic but popular among Millennials

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LinkedIn

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Professional networking, Job listings, B2B content, Primarily employed professionals and job seekers

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Snapchat

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Ephemeral content, Lenses and Filters, Snap Map, Primarily Gen Z

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TikTok

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Short-form video content, Viral challenges, Sound bites, Primarily Gen Z and younger Millennials

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Pinterest

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Image sharing, Idea boards, Visual discovery, Primarily Millennials, especially females

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YouTube

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Video sharing, Monetization through ads, Educational and entertainment content, Broad demographic

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Reddit

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Forums, Subreddits, Upvoting system, Diverse audience with a large portion being Millennials

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WhatsApp

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Instant messaging, End-to-end encryption, Voice and video calls, Global demographic with high usage in Europe and Asia

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