Discover published sets by community

Video sharing, Monetization through ads, Educational and entertainment content, Broad demographic

Visual content, Stories, Influencer culture, Primarily Millennials and Gen Z

Short-form video content, Viral challenges, Sound bites, Primarily Gen Z and younger Millennials

Personal profiles, News Feed, Marketplace, Primarily Gen X and Millennials

Microblogging, Real-time updates, Hashtags, Wide demographic but popular among Millennials

Professional networking, Job listings, B2B content, Primarily employed professionals and job seekers

Image sharing, Idea boards, Visual discovery, Primarily Millennials, especially females

Ephemeral content, Lenses and Filters, Snap Map, Primarily Gen Z

Instant messaging, End-to-end encryption, Voice and video calls, Global demographic with high usage in Europe and Asia