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Social Media Platforms Overview
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Personal profiles, News Feed, Marketplace, Primarily Gen X and Millennials
Visual content, Stories, Influencer culture, Primarily Millennials and Gen Z
Microblogging, Real-time updates, Hashtags, Wide demographic but popular among Millennials
Professional networking, Job listings, B2B content, Primarily employed professionals and job seekers
Snapchat
Ephemeral content, Lenses and Filters, Snap Map, Primarily Gen Z
TikTok
Short-form video content, Viral challenges, Sound bites, Primarily Gen Z and younger Millennials
Image sharing, Idea boards, Visual discovery, Primarily Millennials, especially females
YouTube
Video sharing, Monetization through ads, Educational and entertainment content, Broad demographic
Forums, Subreddits, Upvoting system, Diverse audience with a large portion being Millennials
Instant messaging, End-to-end encryption, Voice and video calls, Global demographic with high usage in Europe and Asia
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