Discover published sets by community

Short-form video content, Viral challenges, Sound bites, Primarily Gen Z and younger Millennials

Image sharing, Idea boards, Visual discovery, Primarily Millennials, especially females

Visual content, Stories, Influencer culture, Primarily Millennials and Gen Z

Forums, Subreddits, Upvoting system, Diverse audience with a large portion being Millennials

Video sharing, Monetization through ads, Educational and entertainment content, Broad demographic

Microblogging, Real-time updates, Hashtags, Wide demographic but popular among Millennials

Professional networking, Job listings, B2B content, Primarily employed professionals and job seekers

Instant messaging, End-to-end encryption, Voice and video calls, Global demographic with high usage in Europe and Asia

Ephemeral content, Lenses and Filters, Snap Map, Primarily Gen Z