Discover published sets by community

Public Affairs is concerned with building and developing relations between an organization and politicians, governments, and other decision-makers. Case study: Walmart's government relations strategies on local and national levels.

Employee Advocacy is when employees share their support for the company's brand, product, or services on their personal social channels. Case study: LinkedIn encourages employees to share their work experiences enhancing its corporate image.

Digital Communications covers all online communications, including social media, website, and email strategies. Case study: Coca-Cola's effective social media campaigns that drive engagement.

Integrated Marketing Communications ensures all forms of communications and messages are carefully linked together. Case study: Nike uses a combination of traditional and digital media to keep their brand message consistent.

Investor Relations centers around managing stakeholders' expectations and providing financial information. Case study: Berkshire Hathaway's annual shareholder letters by Warren Buffett are highly regarded for their clarity and insight.

Strategic Messaging involves creating consistent and impactful messages that align with the company's brand and goals. Case study: Apple Inc. often uses simple yet powerful messaging like 'Think Different' to position their brand.

Community Relations involve engaging and building relationships with the local community. Case study: IKEA's local community initiatives focus on sustainability and education.

CSR is a strategy where companies incorporate social and environmental concerns in their business operations. Case study: Tom's Shoes' 'One for One' donation model is a popular example.

Content Marketing employs storytelling and information sharing to generate brand awareness. Case study: HubSpot's prolific use of blogs, webinars, and guides to draw attention and educate their audience.

Internal Communication aims to foster a strong workplace culture and informed staff. Case study: Google's 'TGIF' meetings where company executives and employees openly communicate.

Crisis Communication is the protocol a company follows when handling unexpected or negative situations. Case study: Johnson & Johnson's response to the Tylenol tampering incident is a quintessential example.

Change Management Communication is critical to help staff navigate through changes within a company. Case study: Microsoft's communication during their transition to cloud services and restructuring.

Global Communications is the practice of tailoring communications strategies to different international markets. Case study: McDonald's adapts its messaging and menu items to suit local tastes and cultures around the world.

Stakeholder Engagement focuses on building and maintaining relationships with all individuals or groups that can affect or be affected by the company. Case study: Unilever's extensive sustainability program engages various stakeholders.

Reputation Management aims to influence and control a company's reputation. Case study: Samsung's comprehensive response to the Galaxy Note 7 battery incident helped in restoring consumer confidence.

Customer Communication Management focuses on constructing and delivering branded, customer-centric communications. Case study: Amazon's personalized email recommendations based on customer behavior.

Media Relations is the strategic communication process between a company and the media. Case study: SpaceX utilizes media relations effectively by streaming launches and engaging with the press.