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Methods by which media enterprises generate revenue. Example: YouTube utilizes ad-revenue sharing to incentivize content creators.

A business model that creates value by facilitating exchanges between two or more interdependent groups. Example: Uber connects drivers with passengers through their app.

Business model where basic services are provided free of charge, but advanced features must be paid for. Example: LinkedIn offers basic professional networking for free, with a charge for premium features.

Using social media platforms to promote products and services. Example: GoPro uses user-generated content on social media to market their cameras.

The cost associated with convincing a customer to buy a product/service. Example: Amazon Prime's free trials are an investment to lower CAC by showcasing service benefits.

The most pared-down version of a product that can still be released. Example: Facebook started as an MVP with only Harvard students before becoming globally available.

Forming alliances with other companies to leverage synergistic opportunities. Example: Netflix and Disney initially partnered to stream Disney content, benefiting both parties.

Integration of digital technology into all areas of a business, fundamentally changing operations. Example: The New York Times's shift to digital subscription has rejuvenated its business model.

The potential of a business model to grow and accommodate more customers. Example: Airbnb's platform allows it to easily expand to new locations without owning any properties.

An approach that favors experimental innovation over elaborate planning. Example: Dropbox used a simple demo video to validate customer interest before fully developing their product.

An innovation that creates a new market and value network, disrupting existing ones. Example: Spotify's streaming services disrupted the traditional music sales model.

Marketing technique that uses social networks to increase brand awareness or achieve other marketing objectives. Example: The ALS Ice Bucket Challenge significantly increased public awareness and funds.

Central innovation, service, or feature that separates a company from competitors. Example: Netflix's streaming service disrupted the traditional DVD rental market.

Using contributions from a large group of people to create content. Example: Wikipedia relies on user-generated content to populate its encyclopedia.