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Trend Analysis is the practice of collecting information and attempting to spot a pattern, often over time. In media market analysis, it is used to forecast future market movements, changes in consumer behavior, or the rise and fall of certain types of content.

Cross-Media Ownership Analysis examines the implications of a single entity owning multiple media outlets across different platforms. Media market analysts study this to understand its impact on market competition, content diversity, and the potential for monopolistic control.

Share of Voice is a measure of the market your brand owns compared to your competitors. It's a critical metric in media market analysis that indicates the brand's visibility and presence across different media compared to competitors, often ascertained through advertising expenditure.

Five Forces Analysis, formulated by Michael Porter, is a framework for understanding the competitive forces that shape every industry. In the context of media market analysis, it helps examine the bargaining power of suppliers and buyers, threat of new entrants, threat of substitute products or services, and the intensity of competitive rivalry.

Cost-Benefit Analysis is a systematic approach to estimating the strengths and weaknesses of alternatives. In media market analysis, CBA helps in decision-making process by comparing the costs of a media campaign or project against the expected benefits.

Audience Segmentation is the process of dividing a broad consumer base into sub-groups based on demographic, psychographic, and behavioral criteria. Knowing your audience segments aids media businesses in targeted advertising, content customization, and market positioning.

Concentration of Media Ownership refers to the degree to which a few individuals or organizations control an increasingly large share of the media market. Analysts consider this in media market analysis as it can influence diversity of perspectives and pluralism in the industry.

Return on Investment is a performance measure used to evaluate the efficiency or profitability of an investment. In media market analysis, ROI can signify the effectiveness of advertising spending, sponsorship deals, or investments in new technology.

Content Analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e., text). Using content analysis, media market analysts can assess the effectiveness of communication and advertising strategies, discover trends, and gauge public sentiment.

Market Share Analysis is the assessment of a company's portion of total sales in a specific market. Media analysts use this to gauging a firm's competitiveness, the success of its products or services, and to identify market leaders or laggards in the media industry.

Geo-Marketing Analysis applies location knowledge in the process of planning and implementing marketing efforts. Media market analysts use this to tailor content and advertisements to location-specific audiences, thus targeting consumers more effectively.

PESTEL Analysis is a strategic tool for understanding market growth or decline, business position, and direction for operations. It stands for Political, Economic, Social, Technological, Environmental, and Legal factors. In media market analysis, it informs the external macro-environmental factors that could impact industry trends.

Value Chain Analysis involves activities that firms engage in to deliver a valuable product or service to the market. For media market analysts, it's about understanding how each step of content creation, distribution, and consumption can be optimized for better efficiency and profitability.

SWOT Analysis is a framework for identifying and analyzing strengths, weaknesses, opportunities, and threats affecting a venture. In media market analysis, it helps understand a media company's competitive position and strategic planning in a complex media landscape.