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Reporting should be balanced and free of bias. Example: Presenting both sides of a contentious social debate.

Avoiding situations where personal interest could compromise professional integrity. Example: A journalist refraining from reporting on a company they own stock in.

Journalists should aim to give a fair representation to all segments of society. Example: Including diverse perspectives when covering social issues.

Media should aim to minimize harm caused by coverage. Example: Not revealing the names of victims in sensitive crime reports.

Journalists should be accountable for their work and admit mistakes. Example: Publishing a correction for a factual error made in a previous article.

Journalists must maintain an independent stance from political and corporate power. Example: Not accepting gifts from sources that may influence the reporting.

Journalists should approach sensitive topics with the necessary respect and discretion. Example: Careful reporting on suicide to prevent copycat incidents.

Respecting the privacy rights of individuals when conducting journalism. Example: Not publishing private communications that were illegally obtained.

Journalism should be practiced with compassion, especially when dealing with victims or vulnerable groups. Example: Interviewing disaster survivors with empathy and sensitivity.

Reporters should consider the ramifications of their reporting on subjects and sources. Example: Withholding identities of minor children in sensitive legal cases.

The journalistic process should be transparent to maintain credibility. Example: Disclosing the methods and sources of an investigative report, where possible.

Journalists should engage with the public and respond to questions and concerns. Example: Conducting a Q&A session on social media about recent reporting.

Journalists should focus on matters that hold significance for society. Example: Investigating and exposing corruption within the government.

Visual elements should accurately represent the news story. Example: Not using unrelated file footage to dramatize a current news event.

Journalists have a duty to ensure all information is accurate and truthful. Example: Fact-checking sources before publishing an article on a political issue.

Journalists must remain independent from subjects they cover to avoid conflicts of interest. Example: A sports reporter not covering games in which a relative plays to maintain objectivity.

Journalists should honor the confidentiality of their sources when promised. Example: Protecting a whistleblower's identity in a political scandal.