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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. Media companies use it to build brand loyalty and promote products indirectly.

Programmatic advertising refers to the automated buying and selling of online advertisements. Media companies use programmatic platforms to sell ad space efficiently, maximizing ad revenue through real-time bidding.

A paywall is a system that prevents Internet users from accessing webpage content without a paid subscription. Media companies use paywalls to monetize their online content, creating a revenue stream in addition to advertising.

E-commerce analytics involves the collection and analysis of data from e-commerce platforms to make better business decisions. Media companies rely on it to understand customer behaviour, optimize their online stores, and increase sales.

UX design is the process of creating products that provide meaningful and relevant experiences to users. For media companies, a superior UX design on their e-commerce site can lead to higher customer satisfaction and increased sales.

The subscription model is a business model where customers pay a recurring price at regular intervals to access a product or service. Media companies often adopt this for continuous revenue, offering services like streaming, digital newspapers, or premium content.

DRM is a set of access control technologies that restrict the use of proprietary hardware and copyrighted works. Media companies use DRM to protect and monetize their digital content, such as ebooks, music, and videos.

Social commerce is the use of social network(s) in the context of e-commerce transactions. Media companies integrate social commerce features to enable direct purchasing through social media, leveraging their follower base for increased sales.

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Media companies utilize it to provide a less intrusive ad experience while still monetizing content.

Data-driven marketing refers to strategies and processes built on insights pulled from data analysis, collected through consumer interactions and engagements. Media companies employ it to tailor their e-commerce strategies to meet customer needs effectively.

Market segmentation involves dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics. Media companies use segmentation to target specific audiences with tailored e-commerce strategies.

CRO is a system for increasing the percentage of visitors to a website that convert into customers. Media companies use CRO tactics to improve the effectiveness of their e-commerce strategies, ensuring more visitors complete purchases or subscriptions.

Dynamic pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands. Media companies may implement this for events or exclusive content, maximizing revenue potential with market changes.

Influencer marketing involves endorsements and product placements from influencers, people and organizations with a purported expert level of knowledge or social influence. Media companies collaborate with influencers to promote their e-commerce platforms and products.

M-commerce involves the buying and selling of goods and services through wireless handheld devices. Media companies optimize their e-commerce platforms for mobile to cater to the increasing number of users shopping on their phones.

Omni-channel retailing provides a seamless customer experience across channels such as mobile, online, and in-store. Media companies can embrace this strategy to allow customers to interact with their brand in various ways, potentially increasing sales and loyalty.

Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a media company sells a product using this method, it purchases the item from a third party and has it shipped directly to the customer.

SEO is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. Media companies use it to improve the visibility of their e-commerce sites, driving more potential customers to their platforms.

Affiliate marketing is a performance-based marketing strategy where a business rewards affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Media companies often incorporate affiliate links in content to generate additional revenue.