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Integrates multiple sales channels for a seamless customer experience, such as online, in-store, and mobile.

Focuses on creating and distributing valuable content to attract and retain a defined audience, ultimately leading to profitable customer action.

Utilizes social platforms to engage with the audience, build relationships, and promote products or services.

Incorporates various media platforms to reach a wider audience and create a cohesive campaign message.

Involves selling products directly to consumers, bypassing any third-party retailers or wholesalers.

Uses automated technology for buying and selling of media advertising space, optimizing based on algorithms.

A strategic approach where marketing and sales collaborate to create personalized buying experiences for high-value accounts.

Leveraging individuals with a significant social following to promote products, often seen as more authentic than traditional advertising.

Emphasizing the value proposition of a product or service, rather than focusing on features or price alone.

Sales strategy that focuses on the customer's pain points and frames the product as a solution to their problems.

Creating strategic alliances with other businesses that can complement your own offerings to extend market reach.

Targeting potential customers based on psychological attributes like personality, values, opinions, attitudes, interests, and lifestyles.

Customizing sales and marketing efforts to align with seasonal events, holidays, or consumer trends to capitalize on timely buying behaviors.

Compensation or rewards are directly tied to the achievement of specific sales goals or performance metrics.

A strategy where sales associates are compensated for their sales and the sales of others they have recruited, creating a tiered commission structure.

Creating a sense of community around a brand or product to foster loyalty and advocacy among consumers.

Encouraging existing customers to refer new prospects to the business, often incentivized through rewards.