Discover published sets by community

The percentage of the audience tuned into a specific media vehicle out of all audiences currently using media at a given time.

Segmenting the day into several parts and selecting specific times for broadcasting or advertising based on when target audiences are most likely to be tuning in.

The percentage of the total potential audience that is exposed to a particular media vehicle at a given time.

The cost of reaching 1,000 people or households with an advertising message through a given media vehicle.

A media scheduling technique that involves continuous advertising at low levels with intermittent bursts at higher levels.

A measure that combines the reach and frequency to represent the total delivery or weight of a media plan ($GRPs = Reach \times Frequency$).

A specific group of consumers within the predefined target market, identified as the intended recipients for a particular advertising or media campaign.

The combination of various media types and vehicles to achieve the unique objectives of a marketing campaign.

Buying simultaneous advertising space or time across multiple media outlets to cover a large audience at the same time.

The total number of different people or households exposed to an ad campaign at least once during a given period.

The process of strategizing and selecting media platforms to reach the target audience effectively and achieve marketing objectives.

A media scheduling strategy that alternates heavy advertising periods with no advertising periods to reflect seasonal demand.

The average number of times the target audience is exposed to a campaign within a specified period.

The cost associated with purchasing one rating point, or one percent of the target audience.

A specific media platform used to deliver advertising messages to a target audience, such as a TV program, radio show, newspaper, or website.

The acquisition of media time or space for the purpose of displaying or broadcasting advertisements.

The process of adjusting and improving media buying and scheduling to better meet marketing objectives.

The number of times an advertisement is seen or heard, which correlates to the number of opportunities to see (OTS) an ad.

A strategic decision on how widely an advertising campaign should be spread across the target audience.