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Media Business Models

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Pay-Per-View Model

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Charges users a one-time fee to access a specific piece of content, like a live sporting event on a cable network or a digital movie rental.

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Licensing Model

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Content creators allow use of their content for a fee. An example is stock photo agencies like Shutterstock licensing images to users.

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Data Monetization Model

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This model involves collecting, analyzing, and selling data to third parties. An example would be social media platforms selling user data to advertisers.

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Freemium Model

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Offers basic services for free while charging for premium features. An example is Spotify, which provides free music streaming with ads and a premium ad-free version.

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Advertising Model

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A business model where content is provided free of charge, but the revenue is generated through advertisements. Examples include broadcast television networks like NBC or digital platforms like Facebook.

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Subscription Model

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This model involves charging customers a recurring fee at regular intervals to access a product or service. Examples are Netflix for streaming and The New York Times for news content.

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Transaction Model

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Revenue is generated from the sales of goods or services per transaction. An example is iTunes selling digital music downloads or Adobe selling software licenses.

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Affiliate Model

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Companies earn commissions by referring traffic or sales to other businesses. Examples include Amazon Associates program and various blog partnerships.

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Crowdfunding Model

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Funding a project or venture by raising money from a large number of people, typically via the internet. Platforms like Kickstarter and IndieGoGo facilitate this model.

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Public Funding Model

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Relies on funds from government grants or public donations. The BBC, funded by the UK television license fee, is an example of this model.

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E-Commerce Model

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Directly selling products or services online. Companies like Amazon and Alibaba have grown substantially with this model.

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Syndication Model

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Content is sold and re-sold to different broadcasters or publishers. An example is a popular television show being syndicated to various local TV stations.

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