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Cultural Dimensions Theory

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Power Distance

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Power Distance refers to the degree to which less powerful members of a society accept and expect that power is distributed unequally. High power distance countries exhibit large gaps between the powerful and the powerless, while low power distance countries aim for equality and challenge authority.

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Individualism vs. Collectivism

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Individualism is characterized by the emphasis on personal achievements and individual rights. Collectivism focuses on group harmony, familial ties, and collective responsibilities. Individualistic societies prioritize personal independence, while collectivist societies prize group interdependence.

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Uncertainty Avoidance

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Uncertainty Avoidance deals with a society's tolerance for uncertainty and ambiguity. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. High uncertainty avoidance cultures prefer clear rules and regulations, while low uncertainty avoidance cultures are more comfortable with ambiguity and change.

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Masculinity vs. Femininity

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This dimension reflects the distribution of emotional roles between the genders. It contrasts 'masculine' values, such as competitiveness and achievement, with 'feminine' values like caring for others and quality of life. Masculine societies value ambition, while feminine societies place more value on relationships and quality of life.

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Long-term vs. Short-term Orientation

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Long-term Orientation stands for the fostering of virtues oriented toward future rewards, in particular, perseverance and thrift. Short-term Orientation is related to the past and present, emphasizing respect for tradition, preserving 'face', and fulfilling social obligations. Societies with long-term orientation are more pragmatic and forward-thinking, whereas those with short-term orientation focus on maintaining traditional practices.

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Indulgence vs. Restraint

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Indulgence versus Restraint refers to the degree to which societies allow relatively free gratification of basic and natural human desires related to enjoying life and having fun. Indulgent societies have a tendency to allow for free gratification, whereas restrained societies have stricter social norms and discourage acting simply based on one's desires.

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