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Cultural Value Orientations

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Time Orientation

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This orientation refers to the way cultures emphasize past, present, or future times. For instance, Confucian cultures like China place high importance on historical perspective, while American culture tends to emphasize the future goals.

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Activity Orientation

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This pertains to how cultures view human actions, whether they stress doing and achievement, or being and harmony. A typical 'doing' culture is the United States, while 'being' cultures include many indigenous societies.

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Social Relations Orientation

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This orientation defines how an individual's identity is shaped by individualism or collectivism. Western societies like the United States are more individualistic, while East Asian societies like Japan are more collectivist.

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Power Distance Orientation

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This value orientation relates to the extent to which less powerful members of a society accept and expect that power is distributed unequally. High power distance examples include Malaysia and Guatemala, while low power distance is seen in Sweden and New Zealand.

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Uncertainty Avoidance

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This value orientation relates to the extent to which a culture is comfortable with ambiguity and uncertainty. Greece and Portugal tend to have high uncertainty avoidance, while Singapore and Jamaica are more accepting of uncertainty.

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Human Nature Orientation

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This refers to whether a culture sees human nature as fundamentally good, evil, or a mixture. Many Western cultures such as the USA tend to believe in the essential goodness of people, contrasting with many traditional societies which might perceive a mixture.

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Environmental Relationship Orientation

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This orientation describes how cultures interact with the environment, seeing it either as something to be controlled and used (like in the USA) or something to be in harmony with (as in many Native American cultures).

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