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Advocacy Skills in Social Work

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Policy Advocacy

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Policy advocacy is the act of arguing or pleading for a cause, idea, or policy change. Example of utilization: A social worker presents evidence to legislators to support the creation of a bill that provides more funds for affordable housing.

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Strategic Communication

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Strategic communication involves crafting and disseminating messages that advance the agenda of the advocacy campaign. Example of utilization: A social worker develops a communication plan to raise awareness about child welfare issues on social media platforms.

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Active Listening

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Active listening involves fully concentrating on what is being said rather than just passively hearing the message. Example of utilization: A social worker attentively listens to a client's experience without interrupting, thereby understanding the client's situation in depth.

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Community Organizing

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Community organizing is a process where people who live in proximity to each other come together into an organization that acts in their shared self-interest. Example of utilization: A social worker mobilizes a neighborhood to create a campaign addressing local healthcare disparities.

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Cultural Competence

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Cultural competence is the ability to understand, communicate with, and effectively interact with people across cultures. Example of utilization: A social worker tailors support strategies to respect the cultural backgrounds of diverse clients, ensuring services are inclusive.

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Empathy

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Empathy is the ability to understand and share the feelings of another. Example of utilization: A social worker emotionally connects with a client's struggles to better advocate for their needs in a policy discussion.

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