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Competitive Analysis Frameworks
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Flashcards
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SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats; used to evaluate the competitive position of a company or project.
Porter's Five Forces
Bargaining power of suppliers, Bargaining power of buyers, Threat of new entrants, Threat of substitutes, Industry rivalry; assesses industry attractiveness and competitive intensity.
PESTEL Analysis
Political, Economic, Social, Technological, Environmental, Legal; framework for analyzing the macro-environmental factors.
Competitor Analysis Matrix
A grid-like diagram comparing your products/services with that of the competitors on various factors like price, quality, features, etc.
Value Chain Analysis
A process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.
Benchmarking
A process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry.
Blue Ocean Strategy
A business strategy that suggests companies are better off searching for ways to gain 'uncontested market space' (Blue Oceans) rather than competing head-to-head with other suppliers in an existing industry (Red Oceans).
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