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Sales Funnel Stages

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Awareness

Activities: Educating the market, content marketing, advertising. Customer Mindset: Realizing a need or a problem.

Interest

Activities: Lead nurturing, more targeted content, follow-up campaigns. Customer Mindset: Looking for solutions, willing to engage more.

Consideration

Activities: Product webinars, case studies, free samples or trials. Customer Mindset: Evaluating the available options.

Intent

Activities: Product demonstrations, price negotiations, proposal submissions. Customer Mindset: A readiness to make a purchase decision.

Purchase

Activities: Closing the sale, processing payment, delivering the product. Customer Mindset: Committing to the purchase.

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