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Product Development Phases

6

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Ideation Phase

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Activities and goals include brainstorming, conceptualizing potential products, and identifying market needs.

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Feasibility Analysis/Research

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Activities and goals include evaluating the technical and financial feasibility of the proposed product and conducting a thorough market analysis.

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Design and Development

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Activities and goals include creating detailed designs, developing prototypes, and iteratively testing and refining the product.

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Testing Phase

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Activities and goals include conducting various tests such as user, quality, and stress tests to ensure the product meets requirements and standards.

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Production/Manufacturing

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Activities and goals include setting up production lines, sourcing materials, and producing the product at scale with quality control.

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Launch and Market Entry

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Activities and goals include finalizing marketing strategies, launching the product to the market, and initiating sales and distribution channels.

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