Discover published sets by community

A/B testing involves comparing two versions of a web page or product to see which one performs better. Example: Testing two different landing pages to see which generates more conversions.

A viral referral program incentivizes existing users to refer new users to the service. Example: Dropbox offering extra storage space for referring new users.

Content marketing involves creating and sharing valuable content to attract and convert prospects into customers. Example: A company blog that provides useful information related to their product.

Engaging with users on social media to build a community and increase brand awareness. Example: Using Twitter to answer customer queries promptly.

SEO is the practice of improving a website to increase its visibility for relevant searches. Example: Optimizing website content to rank higher on search engine results pages.

The process of improving elements on a website to increase conversions. Example: A/B testing different headlines or call-to-action buttons on a landing page.

Sending targeted and personalized email messages to nurture leads and convert them into customers. Example: A drip email campaign that sends a series of messages to onboard new subscribers.

Partnering with influencers to reach a larger or niche audience that trusts the influencer’s recommendations. Example: A fashion brand working with a popular Instagram fashion blogger.

Ensuring the product satisfies a strong market demand. Example: Pivoting a product’s features based on user feedback to better address customer needs.

A system of gathering, analyzing, and using customer feedback to improve the product. Example: Using NPS surveys to gauge customer satisfaction and guide product updates.

Unconventional marketing tactics that create buzz and are generally low-cost. Example: Flash mobs or unique street art that promotes a brand.

Offering a basic version of a product for free, while charging for advanced features. Example: Software like Zoom offering free calls with limitations, with paid upgrades for more features.

Aligning with other businesses to expand reach and tap into new customer bases. Example: Spotify and Uber partnering to let users play their Spotify playlists during rides.

Integrating with other services via APIs to enhance the product offering. Example: An app like IFTTT allowing users to create automation by connecting various online services.

Using data and analytics to understand user behavior and optimize growth strategies. Example: Employing Google Analytics to track user engagement and conversion funnels.

The systematic process of increasing the percentage of website visitors who take a desired action. Example: Redesigning a checkout process to decrease cart abandonment.

Incorporating game design elements in non-game contexts to engage users. Example: A fitness app that awards points for workouts which can be exchanged for discounts.

Creating a sense of privilege or urgency with time-limited or exclusive offers. Example: A temporary discount for early sign-ups or subscribers.

Creating a space where users can interact, share, and feel part of a bigger group. Example: A brand-specific forum or a user group on social media platforms.