Discover published sets by community

Indicates the predictable revenue generated by a SaaS company each month. Formula: MRR = (Number of customers) x (Average billed amount per customer)

Represents the yearly predictable revenue stream. Formula: ARR = MRR x 12

Measures the rate at which customers cancel their subscriptions. Formula: Churn Rate = (Number of customers lost in a period) / (Total number of customers at the start of the period)

Shows the cost associated with acquiring a new customer. Formula: CAC = (Total cost of sales and marketing) / (Number of new customers acquired)

Measures the total revenue expected from a customer over their entire relationship with the company. Formula: LTV = (Average revenue per account) x (1 / Churn Rate)

Assesses the relationship between the lifetime value of a customer and the cost to acquire them. Formula: LTV to CAC Ratio = LTV / CAC

Shows the average monthly revenue generated per customer account. Formula: ARPA = (Total revenue) / (Number of accounts)

Indicates the cost to keep an existing customer. Formula: CRC = (Total customer retention costs) / (Number of customers retained)

Measures the percentage of users who upgrade from a free to a paid version. Formula: Free to Paid Conversion Rate = (Number of users who upgrade) / (Total number of free users)

Reflects the financial health by showing the percentage of total revenue that exceeds the cost of goods sold. Formula: Gross Margin = ((Total revenue - Cost of goods sold) / Total revenue) x 100

Measures customer loyalty and satisfaction based on their likelihood to recommend the service. No formula, scored on a scale from -100 to 100

Tracks the additional revenue generated from existing customers through upsells and cross-sells. Formula: Expansion MRR Rate = (Additional MRR from existing customers) / (Total MRR at start of period)

Evaluates how long it takes for a company to recoup its investment in acquiring a customer. Formula: Payback Period = CAC / (MRR per customer x Gross Margin %)

Tracks the number of unique users who engage with the SaaS product within a month. No specific formula, but user engagement is tracked

Measures a company's ability to grow its MRR despite churn. Formula: Quick Ratio = (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR)

Indicates the effectiveness of converting trial users into paying customers. Formula: Trial Conversion Rate = (Number of users who become paying customers after trial) / (Total number of trial users)

Assesses the overall satisfaction and product usage of customers. No standard formula, but combines various user activity and satisfaction metrics