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A textual form of content marketing that can range from informational articles to company updates. Examples include how-to guides, industry news, and opinion pieces.

Visual content that presents data or information in a graphic format. Examples include statistical displays, process explanations, and comparison charts.

A dynamic form of content marketing that can be used for tutorials, behind-the-scenes looks, or storytelling. Examples include explainer videos, webinars, and live streams.

Long-form content that is typically used to dive deep into a subject matter. Examples include industry reports, guides, and digital books.

Focused on sharing success stories or customer experiences with a product or service. Examples include client-centered narratives and before-and-after comparisons.

Short and engaging content tailored for different social media platforms. Examples include tweets, Facebook posts, and Instagram stories.

An audio form of content marketing that can dive into topics through episodic series. Examples include interviews, roundtables, and narratives.

Live, interactive video sessions that can be used for education or product demonstrations. Examples include training sessions, Q&A's, and panel discussions.

In-depth reports on a specific topic that are authoritative and educative in nature. Examples include research findings, policy papers, and technical guides.

Periodic email updates that provide news, tips, or promotions. Examples include weekly industry news roundups, company announcements, and exclusive offers.

Content created by customers or fans that can be leveraged for authenticity. Examples include customer reviews, testimonials, and social media mentions.