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The logistics of getting the product to the customer.

Customers choosing to return to the same brand or product for future purchases.

The customer starts using the product.

The actual transaction where the customer buys the product.

The moment potential customers first learn about the product.

Potential customers showing interest in the product.

The customer needs assistance or has questions about the product.

Customer becomes a brand advocate and promotes the product to others.

Customers evaluating the product against their needs and alternatives.

Customers making the final decision to proceed with the purchase.

When customers show a clear intention to purchase a product.

The customer decides to buy the product again or buy another product from the brand.

Customer provides feedback on the product or the service received.

Customer decides to switch to a superior or updated version of the product.