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The moment potential customers first learn about the product.

Potential customers showing interest in the product.

Customers evaluating the product against their needs and alternatives.

When customers show a clear intention to purchase a product.

Customers making the final decision to proceed with the purchase.

The actual transaction where the customer buys the product.

The logistics of getting the product to the customer.

The customer starts using the product.

The customer needs assistance or has questions about the product.

Customers choosing to return to the same brand or product for future purchases.

Customer becomes a brand advocate and promotes the product to others.

The customer decides to buy the product again or buy another product from the brand.

Customer decides to switch to a superior or updated version of the product.

Customer provides feedback on the product or the service received.