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The customer needs assistance or has questions about the product.

Customers making the final decision to proceed with the purchase.

The moment potential customers first learn about the product.

The actual transaction where the customer buys the product.

When customers show a clear intention to purchase a product.

Customers evaluating the product against their needs and alternatives.

The customer starts using the product.

The logistics of getting the product to the customer.

Potential customers showing interest in the product.

Customer becomes a brand advocate and promotes the product to others.

Customers choosing to return to the same brand or product for future purchases.

The customer decides to buy the product again or buy another product from the brand.

Customer provides feedback on the product or the service received.

Customer ends the relationship with the company.