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E-commerce Metrics
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Conversion Rate
Measures the percentage of visitors who make a purchase. It's important for understanding the effectiveness of the site design and marketing efforts.
Average Order Value (AOV)
Tracks the average dollar amount spent each time a customer places an order. It's important for optimizing pricing strategies and product bundles.
Cart Abandonment Rate
Indicates the percentage of shopping carts that are abandoned before completing the purchase. It's important to identify potential friction in the checkout process.
Customer Lifetime Value (CLV)
Measures the total revenue a business can expect from a single customer account. It's important for determining long-term business viability.
Revenue per Visitor (RPV)
Reflects the amount of money generated each time a user visits the site. It's important for evaluating the return on investment for marketing initiatives.
Churn Rate
Determines the percentage of customers who stop using the online service over a given period. It's important for assessing customer retention strategies.
Customer Acquisition Cost (CAC)
Evaluates the cost associated with acquiring a new customer. It's important for gauging the effectiveness of marketing campaigns and determining profitability.
Net Promoter Score (NPS)
Gauges customer satisfaction and loyalty. It's important for measuring customer experience and predicting business growth.
Traffic Sources
Identifies where the site's visitors are coming from. It's important for optimizing marketing efforts and channel strategy.
Mobile Traffic Conversion Rate
Measures the effectiveness of the mobile site or app in converting visitors to customers. It's important for optimizing the mobile user experience.
Bounce Rate
Shows the percentage of visitors who navigate away after viewing only one page. It's important for understanding user engagement and content relevancy.
Return on Investment (ROI)
Assesses the profitability of investments made in marketing or the website itself. It's important to ensure that the business is financially successful.
Product Affinity
Analyzes products often bought together. It's important for making product recommendation and bundling strategies.
Product Relationship
Examines the relationship between the sales of one product and the sales of another product. It's important for inventory management and promotional strategies.
Inventory Turnover
Measures how many times inventory is sold or used over a period. It's important for optimizing inventory levels and reducing holding costs.
Gross Merchandise Value (GMV)
Represents the total sales dollar value for merchandise sold through a particular marketplace. It's important for measuring the scale of business transactions.
Email Engagement Rate
Tracks how recipients interact with email campaigns. It's important for evaluating the effectiveness of email marketing
Customer Retention Rate
Measures the percentage of customers a company keeps over a given period. It's important for understanding customer loyalty and the effectiveness of retention strategies.
Social Media Engagement
Analyzes how individuals interact with a company's social media accounts. It's important for understanding the social media presence and effectiveness.
Click-Through Rate (CTR)
Shows the percentage of people who click on an ad or link out of the total viewers. It's important for gauging the efficiency of online advertising.
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