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Lean Startup Concepts
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Minimum Viable Product (MVP)
The MVP is the simplest version of a product that can be released to gather validated learning about customer needs with the least effort. Its importance lies in minimizing the time and resources spent on product development to focus on learning and iterating.
Pivot
A pivot is a strategic change in direction based on validated learning. If the current product isn't meeting the needs of customers, a pivot might be necessary. The importance lies in the ability to change directions quickly and avoid continuing on an unsuccessful path.
Build-Measure-Learn Loop
The loop is a core component of the Lean Startup methodology, where a product is built, measured based on customer response, and learned from to make decisions. Its importance is in creating a feedback loop to quickly learn and adapt the product to market needs.
Lean Canvas
The Lean Canvas is a one-page business plan template that focuses on problems, solutions, key metrics, and competitive advantages. It is important because it helps startups deconstruct their idea into key assumptions and validates them quickly.
Customer Development
Customer Development is a process to discover and validate the right market for your product, and to find the best product-market fit. It's essential because it ensures the product is being built for real customers with real problems.
Innovative Accounting
It refers to the process of defining, testing, and measuring how customer actions contribute to the success of the business, particularly for new and innovative products. Essential to ensure financial decisions are based on relevant and timely data.
Continuous Deployment
Continuous Deployment is a software development practice where code changes are automatically deployed to the production environment. Its importance for lean startups is that it allows for rapid iteration and quick feedback from real users.
Split Testing (A/B Testing)
Split testing involves comparing two versions of a product to see which one performs better. It is an important method for making data-driven decisions and continuously improving the product based on actual user behavior.
Early Adopters
Early adopters are the first customers who use a startup's product. They are critical for a startup because they provide initial feedback that can help shape the future iterations of the product.
Value Hypothesis
A value hypothesis states how a product will deliver value to the customer. It is important because it focuses the team on delivering true value to customers and validates if the product is worth building.
Growth Hypothesis
The growth hypothesis outlines how a product will gain traction in its target market. This is key in creating a sustainable business model and ensuring long-term success for the product.
Actionable Metrics
Actionable metrics are those that tie specific and repeatable actions to observed results. Unlike vanity metrics, they provide insight into how to improve and drive the product forward, making them crucial for informed decision-making.
Vanity Metrics
Vanity metrics are data points that look positive but do not necessarily correlate with the numbers that really matter. Their significance lies in understanding what to avoid when measuring success.
Product/Market Fit
Product/market fit means creating a product that satisfies the needs of a specific market. Achieving this fit is one of the most crucial goals for a startup because it indicates the product has a sustainable and scalable demand.
The Three A's of Metrics
The Three A's stand for Actionable, Accessible, and Auditable. Metrics should guide the startup in what actions to take, be easily understood by all team members, and verifiable by an audit. This ensures a transparent and effective approach to metrics.
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