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Guerrilla Marketing is a strategy that uses unconventional and low-cost tactics to create buzz and surprise the audience. An example is a tech company setting up a pop-up VR experience in a busy urban area.

The Slice of Life strategy portrays a relatable everyday scene resolving happily thanks to the product advertised. An example could be a family enjoying a peaceful morning due to their reliable and quiet coffee maker.

Shock Advertising strategy grabs attention by shocking or provoking the audience. For example, a public service ad against drunk driving might show the graphic consequences of a car accident.

Association involves linking a product or brand with certain values, ideas, or personalities. For instance, a sports drink might associate itself with top athletes and peak performance.

Testimonial strategy uses real or perceived customer feedback to persuade potential buyers. An example is a weight-loss product featuring before-and-after photos and stories of successful users.

The Emotional Appeal strategy aims to evoke an emotional response from the audience to build a connection with the brand. For instance, an insurance company might create advertisements that touch on feelings of security and protection for families.

The Bandwagon Effect strategy encourages consumers to engage with a product or service because 'everyone else is doing it'. For instance, an advertisement may highlight that a particular smartphone is the most popular choice among young professionals.

Repetition involves repeatedly exposing the audience to the same message or brand to increase recognition and recall. An example is seeing the same car insurance commercial multiple times during a televised event.

Celebrity Endorsement involves using celebrities to advertise a product, leveraging their influence and status. For example, a luxury watch brand may use a famous actor in their advertisements to appeal to fans.

Social Proof is an advertising strategy where the popularity of a product is showcased by using testimonials, endorsements, or the sheer number of users. An example would be a skincare advertisement featuring testimonials from satisfied customers.

The Scarcity Principle strategy leverages the idea that limited availability increases desirability. A limited-time sale event where discounts are only available to the first 100 customers is an example of this strategy in action.

The Problem-Solution strategy presents a problem that the target audience faces and then proposes the advertised product as the solution. An example might be a cleaning product commercial that shows a messy spill being easily cleaned up by their product.

Nostalgia involves invoking sentimental or longing feelings for the past to create a bond with the product. For example, a cereal brand might bring back a popular character from the 80s in their advertising.

The Humor strategy uses comedy to make the brand more memorable and engaging. An example could be a snack company using a humorous mascot in its ad campaigns.

Sex Appeal involves using sensuality or attractiveness to draw attention to a product. An example is a fragrance brand that advertises its perfume with seductive imagery and models.

The Unique Selling Proposition (USP) strategy involves highlighting a distinct feature or benefit that sets a product or service apart from its competitors. For example, a car brand might advertise its vehicle as the safest on the market, emphasizing proprietary safety features.

Comparative Advertising strategy directly compares the product to competitors, highlighting superior features or value. An example is a detergent brand comparing its stain removal capabilities with those of another brand.