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Visual Literacy Fundamentals
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Texture
Texture refers to the surface quality, real or implied, of media elements, which can add depth and interest to a visual, influencing the feel and realism of the composition.
Hierarchy
Hierarchy in media design organizes content to convey the order of importance, often through size, color, and placement, guiding the viewer's attention.
Perspective
Perspective is the technique used to represent three-dimensional objects on a two-dimensional surface in a way that mimics how the human eye perceives the world.
Gestalt Principles
Gestalt Principles are a set of theories that describe how humans tend to organize visual elements into groups or unified wholes when certain principles are applied, such as similarity, closure, continuation, and proximity.
Variety
Variety in media refers to the use of different visual elements, such as shape, size, and color, to create interest and avoid monotony in a design.
Alignment
Alignment is the arrangement of visual elements so that their edges or axes line up, which contributes to a unified and cohesive media layout.
White Space
Also known as 'negative space', white space refers to the unmarked areas of a design, which can be used to separate or group elements, improve readability, and create a visual rest in media.
Balance
Balance in media refers to the distribution of visual elements in a design, which can be symmetrical, asymmetrical, or radial, to create a sense of stability.
Rhythm
Rhythm in visual media is created by repeating elements in a predictable manner, which helps to create movement and can guide the viewer's eye through a design.
Rule of Thirds
The Rule of Thirds is a composition principle that suggests dividing an image into thirds, horizontally and vertically, so that you have 9 parts, to place points of interest along these lines or at their intersections.
Scale and Proportion
Scale refers to the size of visual elements in media, while proportion is the relationship between these elements. Together, they can affect the perception and impact of a design.
Framing
Framing in media involves using visual elements to surround or highlight the subject of an image, influencing the viewer's interpretation and focus.
Contrast
Contrast involves using opposing elements such as colors, shapes, or textures to highlight differences and create visual interest in media.
Repetition
Repetition involves using the same or similar elements throughout a design to create consistency and unity, making the media more recognizable and coherent.
Motion
Motion refers to the depiction of movement or change in position within media. It can be real, as in video, or implied, as in static images suggesting movement.
Color Theory
Color Theory refers to the study of the impact of colors on human emotions and behaviors, which is crucial in media for creating mood and drawing attention.
Proximity
In media, Proximity refers to grouping related items together, which helps to organize information and show relationships between elements.
Unity
Unity is the feeling of harmony between all parts of a media work, which provides a sense of completeness and ensures that all components work together effectively.
Typography
Typography is the art of arranging type to make written language legible, readable, and aesthetically pleasing, with considerations for font style, appearance, and structure in media applications.
Emphasis
Emphasis is a strategy in media to draw the viewer's attention to a particular element or focal point within a design, often through contrast, color, or size.
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