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Developed the 'cultivation theory' which proposes that long-term exposure to media content shapes the perception of social reality.

Co-author of 'Dialectic of Enlightenment' and criticized the culture industry for producing standardized cultural goods.

Wrote 'One-Dimensional Man' which critiques advanced industrial society for rendering critical thought and oppositional behavior difficult.

Renowned for her work in audience studies, especially discussing the role of media in the creation of 'imagined communities'.

Contributed to the understanding of popular culture in media studies, examining how audiences make meaning from media.

Introduced the concept of the 'public sphere' where individuals can discuss and identify societal problems.

Formulated the 'spiral of silence' theory suggesting people are less likely to express opinions if they believe they are in the minority.

An influential figure in Cultural Studies and developed concepts like 'structure of feeling'.

Wrote 'Amusing Ourselves to Death', a critical view of the media's impact on public discourse in a television-dominated era.

Known for 'Reading the Romance', a study of the consumption of romance novels and the intersection with gender and popular culture.

Explored the influence of media on the portrayal and perceptions of women in society.

A seminal figure in fan studies and discusses media convergence and participatory culture.

Proposed the time-bias and space-bias in communication theory, precursor to McLuhan's work.

Pioneered the study of media effects on voting behavior and co-authored 'The People's Choice'.

Developed the encoding/decoding model of communication and was a pioneer in reception theory.

Developed the concepts of 'the medium is the message' and 'global village'.

Introduced concepts like 'simulacra' and 'hyperreality' in media theory.

Co-authors of 'Manufacturing Consent', which introduces the 'propaganda model' of media control.

Author of 'The Work of Art in the Age of Mechanical Reproduction', which discusses the effects of mass media on art.