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Influential Media Theorists
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Ien Ang
Renowned for her work in audience studies, especially discussing the role of media in the creation of 'imagined communities'.
Harold Innis
Proposed the time-bias and space-bias in communication theory, precursor to McLuhan's work.
Herbert Marcuse
Wrote 'One-Dimensional Man' which critiques advanced industrial society for rendering critical thought and oppositional behavior difficult.
Raymond Williams
An influential figure in Cultural Studies and developed concepts like 'structure of feeling'.
Marshall McLuhan
Developed the concepts of 'the medium is the message' and 'global village'.
Theodor W. Adorno
Co-author of 'Dialectic of Enlightenment' and criticized the culture industry for producing standardized cultural goods.
Stuart Hall
Developed the encoding/decoding model of communication and was a pioneer in reception theory.
Edward S. Herman and Noam Chomsky
Co-authors of 'Manufacturing Consent', which introduces the 'propaganda model' of media control.
Jean Baudrillard
Introduced concepts like 'simulacra' and 'hyperreality' in media theory.
Walter Benjamin
Author of 'The Work of Art in the Age of Mechanical Reproduction', which discusses the effects of mass media on art.
Jürgen Habermas
Introduced the concept of the 'public sphere' where individuals can discuss and identify societal problems.
Neil Postman
Wrote 'Amusing Ourselves to Death', a critical view of the media's impact on public discourse in a television-dominated era.
Charlotte Perkins Gilman
Explored the influence of media on the portrayal and perceptions of women in society.
Max Horkheimer
Co-author of 'Dialectic of Enlightenment' and director of the Frankfurt School.
Janice Radway
Known for 'Reading the Romance', a study of the consumption of romance novels and the intersection with gender and popular culture.
George Gerbner
Developed the 'cultivation theory' which proposes that long-term exposure to media content shapes the perception of social reality.
Paul Lazarsfeld
Pioneered the study of media effects on voting behavior and co-authored 'The People's Choice'.
John Fiske
Contributed to the understanding of popular culture in media studies, examining how audiences make meaning from media.
Henry Jenkins
A seminal figure in fan studies and discusses media convergence and participatory culture.
Elisabeth Noelle-Neumann
Formulated the 'spiral of silence' theory suggesting people are less likely to express opinions if they believe they are in the minority.
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