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Influential Media Theorists

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Ien Ang

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Renowned for her work in audience studies, especially discussing the role of media in the creation of 'imagined communities'.

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Harold Innis

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Proposed the time-bias and space-bias in communication theory, precursor to McLuhan's work.

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Herbert Marcuse

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Wrote 'One-Dimensional Man' which critiques advanced industrial society for rendering critical thought and oppositional behavior difficult.

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Raymond Williams

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An influential figure in Cultural Studies and developed concepts like 'structure of feeling'.

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Marshall McLuhan

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Developed the concepts of 'the medium is the message' and 'global village'.

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Theodor W. Adorno

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Co-author of 'Dialectic of Enlightenment' and criticized the culture industry for producing standardized cultural goods.

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Stuart Hall

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Developed the encoding/decoding model of communication and was a pioneer in reception theory.

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Edward S. Herman and Noam Chomsky

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Co-authors of 'Manufacturing Consent', which introduces the 'propaganda model' of media control.

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Jean Baudrillard

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Introduced concepts like 'simulacra' and 'hyperreality' in media theory.

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Walter Benjamin

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Author of 'The Work of Art in the Age of Mechanical Reproduction', which discusses the effects of mass media on art.

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Jürgen Habermas

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Introduced the concept of the 'public sphere' where individuals can discuss and identify societal problems.

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Neil Postman

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Wrote 'Amusing Ourselves to Death', a critical view of the media's impact on public discourse in a television-dominated era.

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Charlotte Perkins Gilman

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Explored the influence of media on the portrayal and perceptions of women in society.

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Max Horkheimer

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Co-author of 'Dialectic of Enlightenment' and director of the Frankfurt School.

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Janice Radway

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Known for 'Reading the Romance', a study of the consumption of romance novels and the intersection with gender and popular culture.

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George Gerbner

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Developed the 'cultivation theory' which proposes that long-term exposure to media content shapes the perception of social reality.

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Paul Lazarsfeld

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Pioneered the study of media effects on voting behavior and co-authored 'The People's Choice'.

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John Fiske

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Contributed to the understanding of popular culture in media studies, examining how audiences make meaning from media.

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Henry Jenkins

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A seminal figure in fan studies and discusses media convergence and participatory culture.

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Elisabeth Noelle-Neumann

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Formulated the 'spiral of silence' theory suggesting people are less likely to express opinions if they believe they are in the minority.

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