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Media Globalization

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Media Convergence

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The merging of traditional media with digital media technologies, leading to the cross-platform distribution of content. Impact: It enables the global reach of media content but can also concentrate ownership in hands of few global conglomerates.

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Media Hegemony

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The domination of media markets by a small number of large corporations, shaping public perception and culture. Impact: It can limit diversity of perspectives and create a monoculture driven by commercial interests.

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World System Theory

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A sociological perspective that analyzes the world system of societies as interconnected through economic, political, and cultural exchange. Impact: Applied to media globalization, it helps explain the power dynamics and inequalities in international media distribution.

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Deterritorialization

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The weakening of cultural ties to specific geographic locations due to the global distribution and consumption of media. Impact: It contributes to a sense of a global culture, but may also cause disconnection from local traditions and communities.

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Global Media Flow

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Refers to the direction and volume of media moving across borders. Impact: Historically characterized by a one-way flow from developed to developing countries, with recent trends showing a more complex, multi-directional flow.

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Digital Divide

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The gap between those who have access to modern information and communication technology and those who do not. Impact: This can exacerbate inequalities, limiting the benefits of media globalization for underprivileged groups and regions.

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Glocalization

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A portmanteau of 'globalization' and 'localization', referring to the adaptation of global products and services to fit local markets and cultures. Impact: Encourages preservation of cultural identities while participating in global markets.

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Media Globalization

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The process through which communication products and services are distributed and consumed across the world, erasing geographical and cultural boundaries and increasing global interconnectedness. Impact: It facilitates cultural exchange but can also lead to cultural homogenization and westernization.

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Soft Power

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The ability to influence others through cultural or ideological means, as opposed to hard power, which involves coercion. Impact: Nations may use media as a form of soft power to promote their cultural values and political ideologies globally.

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Cultural Imperialism

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A critical perspective on media globalization suggesting that dominant nations and their media corporations impose their culture and values on less dominant countries. Impact: It can undermine local cultures and traditions, promoting a one-way flow of media from the West to the rest of the world.

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Cultural Hybridization

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The blending of elements from different cultures as a result of globalization, leading to the creation of new, hybrid cultural forms. Impact: This challenges the idea of cultural imperialism and demonstrates a more creative and interactive global culture.

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Transnational Media

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Media organizations that operate across national borders and are not tied to a specific location or culture. Impact: They have the potential to reach global audiences, but also face challenges in catering to diverse cultural tastes.

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