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A post-crisis evaluation analyzes the effectiveness of the crisis response to identify lessons learned and improve future crisis management. Notable usage: Healthcare organizations conduct post-crisis evaluations after disease outbreaks.

Social media monitoring is the practice of tracking and analyzing online conversations for real-time public sentiment and reaction during a crisis. Notable usage: Companies monitor social media after a product launch failure to gauge public reaction.

Cross-functional teams bring together employees from different departments to collaborate and develop integrated crisis response strategies. Notable usage: Automotive companies form cross-functional teams during safety recalls.

Message mapping is a method to create clear, concise, and consistent messages by linking organizational objectives with stakeholder concerns. Notable usage: Health agencies use message mapping to communicate during public health crises.

A spokesperson is a person chosen to speak on behalf of the organization during a crisis, providing a single, authoritative voice for consistent messages. Notable usage: During the 2010 BP oil spill, CEO Tony Hayward served as the spokesperson initially.

Stakeholder mapping is a strategy to identify and prioritize the concerns of various stakeholders in a crisis to tailor communication more effectively. Notable usage: Corporations use stakeholder mapping during product recalls to coordinate communication with regulatory bodies, customers, and suppliers.

Apologia is a crisis communication strategy focused on defending an organization's reputation by explaining and justifying actions taken during a crisis. Notable usage: Politicians often employ apologia to handle personal scandals.

A holding statement is a brief message designed for immediate release to inform the public that the organization is aware of the situation and will provide more information as soon as possible. Notable usage: Airline companies often use holding statements after an incident until they have more details.

Media training involves preparing individuals to effectively communicate with the media, ensuring they remain calm, deliver key messages, and manage difficult questions during a crisis. Notable usage: Executives often receive media training before addressing a public crisis.

Two-way communication encourages dialogue between the organization and its stakeholders, allowing for feedback and concerns to be addressed promptly. Notable usage: Government agencies use two-way communication during community crises to better cater responses.

A dark site is a pre-prepared, but unpublished, webpage with critical crisis information that can be activated quickly in times of emergency. Notable usage: Emergency services use dark sites to share real-time information during natural disasters.