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The ability to recognize, scrutinize, and interpret the persuasive techniques in advertising; crucial for being a discerning consumer.

The oversimplified and generalized depiction of a group; being aware of stereotyping is important to prevent misconceptions and biases.

How different people understand and make sense of media content; recognizing that interpretations vary is important for media analysis.

The influence that media can have on audiences, including changes in behavior, opinions, and attitudes; comprehending media effects is important for understanding the impact of media consumption.

The ability to find, use, summarize, evaluate, create, and communicate digital information; vital for functioning effectively in a digital society.

The ability to access, analyze, evaluate, create, and act using all forms of communication; it's important to navigate the modern media landscape critically.

The principles and standards of conduct that govern the media industry, essential for maintaining trust and credibility.

The ideas and information communicated through media channels; recognizing these messages is key to understanding media influence.

The concept that audiences are not passive consumers of media but rather engage with the content in a critical way; promotes empowered consumption of media.

The depiction or portrayal of different groups and individuals in the media; significant for fostering a balanced and inclusive media culture.

Digital media that are interactive, incorporate two-way communication and involve some form of computing, such as the internet and social media; their understanding is significant for contemporary communications.

The process of teaching and learning about media and its influence; it's essential for developing critical thinking and analytical skills.

The tendency of media to present news stories from a particular perspective; understanding bias is crucial for interpreting information objectively.

The way media shape the presentation of information, events, or issues; important as it can influence public perception and opinion.

Concerns who owns the various media outlets; critical because ownership can affect the diversity of perspectives in media content.

The intellectual isolation that can occur when websites make use of algorithms to selectively assume the information a user would want to see; understanding this is important for exposure to a range of viewpoints.

The rules and policies governing the operation of media organizations; necessary for ensuring standards and preventing harm.