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Ethos is a rhetorical appeal to credibility or character. This appeal convinces an audience of the presenter's credibility or worthiness of trust.

Logomachy is the rhetorical appeal to definition or the meaning of words. It involves debates over the concept a word signifies.

Anaphora is a rhetorical device that consists of repeating a sequence of words at the beginnings of neighboring clauses, thereby lending them emphasis.

Aporia is the expression of doubt about an idea or conclusion among other rhetorical strategies. It serves to create a sense of humility or to raise questions.

Exigence is a form of rhetorical appeal that refers to an issue, problem, or situation that causes or prompts someone to write or speak.

Metanoia is the rhetorical practice of retracting a statement just made, and then stating it in a better, milder, or stronger way. This can bring attention to a particular point.

Antithesis is the rhetorical contrast of ideas by means of parallel arrangements of words, clauses, or sentences, helping to highlight a contrast or opposition.

Pathos appeals to the audience’s emotions. It is intended to elicit an emotional response from the audience, such as fear, happiness, or sadness.

Logos is an appeal to logic or reason. It is about using rational arguments, facts, statistics, or other evidence to support claims.

Enthymeme is a rhetorical appeal that resembles a logical syllogism but with one part of the argument being implicit, relying on the audience's agreement to complete.

Kairos is the rhetorical appeal to the timeliness of an argument. It refers to making an argument that is most persuasive because of its timing.