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Speechwriting Essentials

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Counterargument

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Addressing opposing viewpoints and refuting them. Example: Presenting a common objection to your argument and debunking it.

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Transitions

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Phrases or words used to link different parts of the speech and ensure a smooth flow. Example: 'Moving on to the second point,'

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Logical Appeal

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The use of logos to present rational arguments or evidence. Example: Laying out a series of facts that lead to a logical conclusion.

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Emotional Appeal

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The use of pathos to connect with the audience's emotions. Example: Sharing a personal story to evoke empathy.

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Opening

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The beginning of the speech meant to captivate the audience's attention. Example: Starting with a quote, anecdote, or a surprising statistic.

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Ethical Appeal

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The use of ethos to establish the speaker's credibility and moral character. Example: Demonstrating fairness in discussing opposing viewpoints.

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Evidence

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Data, statistics, quotes, or stories used to support the main points. Example: Citing a scientific study to back up a point.

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Visual Aids

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Objects, graphs, slides, or other visual elements that assist in conveying the message. Example: A chart showing statistical trends used during the speech.

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Credibility Statement

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A part of the introduction that establishes the speaker's authority on the subject matter. Example: Mentioning one's expertise or experience related to the topic.

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Preview

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A brief overview of the main points that will be covered in the speech. Example: 'I will cover these three areas: A, B, C.'

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Call to Action

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A direct statement encouraging the audience to take a specific action following the speech. Example: 'Start by reducing your own carbon footprint today.'

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Body

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The main section of the speech, it develops the ideas or arguments presented in the introduction. Example: Expanding on the three main points given in the preview.

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Thesis Statement

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A clear and concise statement that outlines the main point or argument of the speech. Example: 'Today, I'll discuss the three fundamental principles of climate change.'

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Conclusion

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The final part of the speech that summarizes the main points and reinforces the central message. Example: Ending with a call to action or a compelling quote.

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