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Semiotics is the study of signs and symbols and their use or interpretation. In visual rhetoric, it involves examining how images are constructed to represent ideas and how audiences decode these meanings.

Textual-visual relationship concerns how text and image work together in visual rhetoric to communicate a message. Analyzing this relationship reveals how these modes complement or contradict each other.

Contrast involves the juxtaposition of opposing elements to increase visual impact or draw attention to particular content. In visual rhetoric, contrast can highlight differences or create focal points within an image.

Scale and proportion in visuals deal with the size relationship of parts within an image to each other and to the whole. Analyzing these can inform the perceived importance of different elements.

Gestalt principles are a set of theories in psychology that explain how we perceive visual elements as unified wholes. In visual rhetoric, these principles help us understand how compositions are interpreted as patterns or groups.

Narrative in visual rhetoric refers to the story told through visual elements. It defines how an image conveys a sequence of events or suggests a larger story beyond the frame.

Kairos is the concept of the 'right or opportune moment'. In visual rhetoric, timing is crucial in the effectiveness of an image. An image's impact often depends on the cultural and historical moment in which it appears.

Framing involves compositing the elements in an image to include or exclude certain aspects, thereby focusing the viewer's attention and interpretation. In analysis, one might look at what is included or left out to understand the message.

Typography is the art and method of arranging type to make the text visually appealing and legible. When analyzing visual rhetoric, consider how font style, size, and spacing contribute to the message's tone and readability.

Color theory analyzes how different colors interact, the psychological effects they can have, and the messages they convey. In visual rhetoric, color theory helps to understand how particular color choices in an image can influence the audience’s emotions and interpretations.

Iconography refers to the symbolism inherent in images, especially the traditional or symbolic meanings attached to various subjects. Analyzing iconography helps decode the deeper meanings in a visual text.

Symmetry and asymmetry refer to the balance of visual elements. Symmetry often conveys balance, stability, and formality, while asymmetry might communicate movement, energy, or casualness.

Ethos relates to the credibility or ethical appeal of the speaker or, in visual rhetoric, the creator of the image. Visuals can establish ethos by demonstrating competence, good character, or authority.

Logos refers to the logical appeal or the use of logic and reason. In visual rhetoric, logos is invoked by providing charts, graphs, or infographics that support an argument or message.

A metaphor in visual rhetoric involves using an image or element to symbolically represent an abstract concept. Analyzing metaphors can reveal deeper meanings and themes.

Perspective in visual rhetoric relates to the viewer's point of view and how it shapes their interpretation of the image. It can include literal perspective (angle and depth) or metaphorical (position or stance).

Visual literacy is the ability to interpret and make meaning from information presented in the form of an image. In visual rhetoric, it's the skill of analyzing visual materials as nuanced and complex texts.

Pathos refers to an appeal to the audience's emotions. Visual rhetoric uses pathos to create an emotional response in viewers, often to persuade or move them to action.

Composition is the arrangement of visual elements within an image. In visual rhetoric, it is studied to see how layout, perspective, and spacing can direct the viewer's attention and suggest relationships between elements.