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Creates connections between a product and a positive concept, feeling, or idea.

This technique involves encouraging people to think that everyone else is using the product, so they should too.

Ads use scientific claims and statistical data to convince customers that the product is better or more effective than others.

Involves endorsements from celebrities or satisfied customers to persuade others to buy a product or service.

This technique shows the product’s best features, telling the truth but omitting important negative information.

This approach suggests that using the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.

Repeats the product’s name or key benefits several times to make the audience remember them.

Associates positive words with a product or service that may not have a concrete basis.

Projects positive or negative qualities (praise or blame) of a person, entity, object, or value to another to make the latter more acceptable or to discredit it.

Engages customers by making them laugh and creating a memorable connection with the product.

Attempts to evoke an emotional response to build a connection with the consumer, often relating to happiness, love, or family.

Suggests that the product is less expensive than competitors, offering great value at a lower cost.

This approach makes the audience feel that the product or service is associated with ordinary people and everyday life.

Promotes a sense of urgency for the consumer to take immediate action, implying that the offer or product will not be available forever.