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Communication Models and Theories

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Berlo's S-M-C-R Model

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Focuses on the relationship among the following components: Source, Message, Channel, and Receiver. Emphasizes the skills and attitudes of the source and receiver, the content of the message, and the channels used.

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Cultivation Theory

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Asserts that long-term exposure to media content has a small but accumulating influence on the perception of social reality for individuals, particularly in terms of violence and aggression.

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Face Negotiation Theory

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Explains how individuals from different cultures manage conflict negotiation to maintain 'face' or personal image. It emphasizes facework strategies in intercultural communication settings.

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Communicative Action Theory

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Focuses on rational dialogue aimed at achieving mutual understanding and is grounded in the ability of participants to communicate free from domination and deception.

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Shannon-Weaver Model

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A mathematical model of communication that includes six elements: sender, encoder, channel, decoder, receiver, and noise. It emphasizes the technical aspects of communication.

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Barnlund's Transactional Model

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Describes communication as a complex, simultaneously occurring feedback loop where both parties in a conversation are perceived as senders and receivers.

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Grice's Cooperative Principle

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Suggests that speakers and listeners in a conversation have a mutual understanding and adhere to four conversational maxims: Quantity, Quality, Relevance, and Manner.

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Lasswell's Model

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A one-way communication model that asks: Who? Says what? In which channel? To whom? With what effect? It's useful for content analysis and media studies.

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Schramm's Model of Communication

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Considers communication to be a two-way process including feedback. It involves an encoder/decoder who sends a message through a medium to a receiver/decoder.

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Spiral of Silence Theory

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Proposes that individuals are more likely to silence themselves if they believe their opinions are in the minority, due to fear of isolation or reprisal.

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