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Rhetorical Devices and Persuasive Techniques
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Hyperbole
Exaggerated statements or claims not meant to be taken literally. Example: 'I've told you a million times not to exaggerate!'
Parallelism
The use of components in a sentence that are grammatically the same or similar in construction, sound, meaning, or meter. Example: 'Like father, like son.'
Euphemism
A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing. Example: 'Passing away' for 'dying'.
Logos
A way of persuading an audience with reason, using facts and figures. Example: 'History has shown time and again that absolute power corrupts absolutely.'
Metaphor
A figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison. Example: 'Time is a thief'
Pathos
A method of convincing people with an argument drawn out through an emotional response. Example: 'If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?'
Ethos
A means of convincing others of the character or credibility of the persuader. Example: 'As a doctor with 30 years of experience, I am qualified to say that this treatment will generate the best results.'
Irony
The expression of one's meaning by using language that normally signifies the opposite, often for humorous or emphatic effect. Example: 'Great! Another rainy day.' - when disappointed about bad weather.
Understatement
The presentation of something as being smaller or less important than it actually is. Example: 'It's just a scratch' when referring to a large dent in a car.
Antithesis
A person or thing that is the direct opposite of someone or something else. It is often used to highlight contrast or opposition. Example: 'Many are called, but few are chosen.'
Alliteration
The repetition of the same initial letter or sound in closely connected words for effect. Example: 'She sells seashells by the sea shore'
Simile
A figure of speech involving the comparison of one thing with another of a different kind, using 'like' or 'as'. Example: 'Life is like a box of chocolates'
Rhetorical Question
A question asked in order to create a dramatic effect or to make a point rather than to get an answer. Example: 'Is the pope Catholic?'
Apostrophe
Addressing a non-existent person or an abstract idea in such a way as if it were present and capable of understanding feelings. Example: 'Death, be not proud, though some have called thee mighty and dreadful.'
Anaphora
The repetition of a word or phrase at the beginning of successive clauses. Example: 'We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields...'
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