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The repetition of the same initial letter or sound in closely connected words for effect. Example: 'She sells seashells by the sea shore'

The repetition of a word or phrase at the beginning of successive clauses. Example: 'We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields...'

A figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison. Example: 'Time is a thief'

A figure of speech involving the comparison of one thing with another of a different kind, using 'like' or 'as'. Example: 'Life is like a box of chocolates'

Exaggerated statements or claims not meant to be taken literally. Example: 'I've told you a million times not to exaggerate!'

The presentation of something as being smaller or less important than it actually is. Example: 'It's just a scratch' when referring to a large dent in a car.

A question asked in order to create a dramatic effect or to make a point rather than to get an answer. Example: 'Is the pope Catholic?'

The expression of one's meaning by using language that normally signifies the opposite, often for humorous or emphatic effect. Example: 'Great! Another rainy day.' - when disappointed about bad weather.

The use of components in a sentence that are grammatically the same or similar in construction, sound, meaning, or meter. Example: 'Like father, like son.'

A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing. Example: 'Passing away' for 'dying'.

A person or thing that is the direct opposite of someone or something else. It is often used to highlight contrast or opposition. Example: 'Many are called, but few are chosen.'

Addressing a non-existent person or an abstract idea in such a way as if it were present and capable of understanding feelings. Example: 'Death, be not proud, though some have called thee mighty and dreadful.'

A method of convincing people with an argument drawn out through an emotional response. Example: 'If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?'

A means of convincing others of the character or credibility of the persuader. Example: 'As a doctor with 30 years of experience, I am qualified to say that this treatment will generate the best results.'