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Social Marketing

Applying marketing principles to influence positive health behaviors among target audiences.

Cultural Competence

The ability of healthcare professionals to understand and respond effectively to the cultural and linguistic needs of patients.

Crisis and Risk Communication

Communicating effectively during emergencies to inform and protect the public.

Health Literacy Improvement

Enhancing individuals' understanding of health information to make informed decisions.

Tailored Messaging

Creating specific messages designed to appeal to individual needs and preferences in healthcare settings.

Patient-Centered Communication

Healthcare interactions that focus on the patient’s specific health needs and desired health outcomes.

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