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Crisis Communication Strategies

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Quick Response

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Implement immediate actions to address the situation and inform all stakeholders promptly with accurate information.

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Empathy and Compassion

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Show understanding and concern for the people affected by the crisis.

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Transparency

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Provide clear, truthful, and concise information; avoiding speculation and admitting what isn't known.

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Listening and Monitoring

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Track public response to the crisis and adjust strategies as needed to address concerns and misinformation.

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Accountability

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Take responsibility for the organization’s role in the crisis and outline steps for resolution and improvement.

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Consistency

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Ensure that all messaging is aligned across different platforms and spokespeople.

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