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Flashcards

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Quick Response

Implement immediate actions to address the situation and inform all stakeholders promptly with accurate information.

Transparency

Provide clear, truthful, and concise information; avoiding speculation and admitting what isn't known.

Empathy and Compassion

Show understanding and concern for the people affected by the crisis.

Consistency

Ensure that all messaging is aligned across different platforms and spokespeople.

Accountability

Take responsibility for the organization’s role in the crisis and outline steps for resolution and improvement.

Listening and Monitoring

Track public response to the crisis and adjust strategies as needed to address concerns and misinformation.

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