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Emphasizes aggressive sales techniques. In agribusiness, this may involve direct selling efforts to wholesalers, retailers, or final consumers to push volumes.

Focuses on understanding and meeting the needs and wants of customers. In agribusiness, this entails researching market preferences for organic food, GMO concerns, etc.

Considers not just immediate consumer needs but also long-term consumer welfare and societal well-being. Agribusinesses apply this by promoting sustainable farming and eco-friendly practices.

Using unconventional, low-cost methods to promote products or services. In agribusiness, guerrilla marketing tactics can include surprise farm pop-ups or community events to generate buzz.

Using digital platforms for marketing activities. Agribusinesses employ e-marketing through social media campaigns, email newsletters, and digital advertising to reach broader markets.

Strategically managing interactions with current and potential customers. In agribusiness, CRM is essential for building relationships with distributors and understanding consumer feedback.

Creating a unique impression in the customer's mind regarding the brand. Agribusiness brand positioning might focus on the farm's heritage, quality, or commitment to sustainable practices.

Assumption that a good product will sell itself. Relates to agribusiness in the belief that high-quality produce is sufficient to gain market share without a strong emphasis on marketing.

Striving to increase market share in existing markets. This can be achieved in agribusiness by improving product distribution, increasing marketing efforts, or adjusting prices to beat the competition.

Distinguishing products from competitors to attract a specific market segment. In agribusiness, this can mean certifying products as organic or free-range to appeal to health-conscious consumers.

Offering products at the lowest possible cost to gain market share. Agribusinesses might achieve this through economies of scale or technological advances in farming techniques.

Targeting a relatively small segment with specific needs. In agribusiness, this might involve catering to local food movements or specialty products like heirloom vegetables.

Marketing products based on their environmental benefits. Agribusinesses may highlight practices like water conservation or pesticide-free crops to attract eco-conscious consumers.

Introducing existing products to new markets. For agribusinesses, this can involve exporting to new countries or creating new uses for a product to attract different market segments.

Enhancing products to have a greater overall value. In agribusiness, adding value might include turning fresh produce into jams or organic labels.

Developing strong customer loyalty towards a brand. Agribusinesses invest in brand loyalty through quality, consistent branding, and customer engagement.

Overseeing the flow of goods from production to consumption. Effective supply chain management in agribusiness ensures fresh produce delivery and can leverage technology for tracking and efficiency.