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Reciprocity is the tactic of exchanging favors with others to build relationships and mutual obligation. For example, a manager might offer mentorship to a junior employee with the understanding that the employee will support the manager's future projects.

Commitment/Consistency is when individuals desire to appear consistent with their previous actions or statements. In organizations, a leader might remind a team of their commitment to quality to encourage consistent work outputs.

Social Proof involves using the influence of the majority or authoritative figures to sway others' opinions or actions. An executive might point to industry trends or competitor actions to justify changes in company strategy.

Authority refers to using one's position or perceived expertise to persuade others. A director might use their years of experience and position within the firm to endorse a new initiative, expecting others to follow due to their respect for the director's authority.

Scarcity leverages the idea that opportunities seem more valuable when their availability is limited. A sales leader might promote a product as a limited-time offer to create urgency and drive sales.