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SEO Basics for Technical Writers

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Mobile Optimization

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Ensuring content is readable and functional on mobile devices. Mobile optimization in technical writing means making sure the technical content is accessible and legible on smaller screens, which is important for SEO.

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Title Tags

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The title of a webpage, which should be an accurate and concise description of the page's content. In technical writing, title tags should include important keywords and be formatted correctly to improve SEO.

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Content Freshness

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Regularly updated content is seen as more relevant by search engines. For technical writers, keeping documentation up-to-date is crucial to maintain high SEO rankings and provide accurate information.

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SEO-friendly URLs

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Short and descriptive URLs that incorporate keywords. For technical writing, URLs should reflect the content hierarchy and include relevant keywords for better search engine indexing.

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Image Optimization

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Reducing file size and using descriptive file names and alt text for images, which helps with SEO. In technical writing, images should support the content and be properly tagged for search engines.

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Content Quality

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High-quality, relevant, and informative content is favored by search engines. In technical writing, content should be clear, concise, and well-structured to meet SEO standards and user expectations.

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Keyword Research

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Identifying popular words and phrases people enter into search engines. In technical writing, it's important to include relevant keywords to improve the visibility of documentation.

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User Experience (UX)

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The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use. For technical writing, a positive UX contributes to SEO by ensuring readers stay longer and interact more with the content.

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Meta Descriptions

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Short summaries of web pages that appear under the page title in search results. For a technical document, a clear meta description with keywords can improve click-through rates.

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Backlink Building

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The process of getting other websites to link to your content. In technical writing, acquiring backlinks from reputable sources can increase the credibility and reach of technical documentation.

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Social Sharing

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The act of sharing content through social media platforms. Encouraging social sharing of technical content can increase visibility and indirectly impact SEO through increased user engagement.

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Page Load Speed

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The time it takes for a webpage to fully display content. Page speed is important in technical writing as it affects user experience and SEO rankings; faster pages are more likely to retain readers.

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Headings Structure

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The organization of content using header tags (H1, H2, etc.) to improve readability and SEO. In technical writing, headings should reflect the document's structure and include keywords where appropriate.

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Internal Linking

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Linking to other pages or sections of the same website. Internal linking in technical documents helps readers navigate to related content and can pass SEO benefits.

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Structured Data Markup

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A standardized format for providing information about a page and classifying the page content. For technical documents, using structured data can help search engines better understand the content, which can improve the content's visibility in search results.

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