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The general character or attitude of a place, piece of writing, situation, etc.

Maintaining a uniform brand voice and style across various social media platforms.

Creating content based on data analysis to increase relevance and impact.

Optimizing content to rank higher in search engine results.

Interacting with social media users to build community and relationships.

Using only as many words as necessary to convey a clear message.

Expressing much in few words; being concise and succinct.

Use of images, charts, and infographics to complement text.

Making content usable for people of all abilities and disabilities.

A sentence structure where the subject performs the action stated by the verb.

Understanding the characteristics, needs, and expectations of your audience.

The process of checking and correcting written text.

Crafting captivating headings to grab attention and summarize content.

Composing clear and understandable guides and how-to content.

Incorporating reactions and suggestions from your audience to improve content.

The quality of being easy to see, understand, or interpret.

Keeping the style, tone, and formatting uniform in your writing.