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The use of short-term incentives to encourage the purchase or sale of a product or service. Within fashion, this includes time-limited discounts, buy-one-get-one-free offers, and exclusive shopping events to stimulate consumer buying.

A framework for identifying and analyzing the internal strengths and weaknesses, and external opportunities and threats faced by an organization. Fashion brands utilize SWOT to navigate competitive landscapes and formulate strategic plans.

The approach a fashion brand takes to pricing its products—which could range from luxury brand pricing that adds a prestige value to competitive pricing to penetrate the market or deal with intense competition.

The positive differential effect that knowing the brand name has on customer response to the product or service. Fashion brands with high equity like Chanel can command higher prices and are more resilient to market fluctuations.

A contemporary term used by fashion retailers to express that designs move from catwalk quickly to capture current fashion trends. Marketing for fast fashion involves rapid inventory turnover and responsive supply chain management.

The practice of helping customers find what they want during a face-to-face interaction. In the context of fashion, personal selling involves bespoke service, staff expertise on trends, and personalized suggestions based on customer preferences.

Marketing that communicates directly with target customers to generate a response or transaction. Fashion brands might use mail catalogs, email campaigns, or SMS messages with personalized style recommendations to reach their audience.

Dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes. In fashion, this could mean targeting different lines for different demographics like teens, professionals, or seniors.

The process of maintaining the prestige, exclusivity, and classic heritage of a luxury brand, often through controlled supply, high pricing, and high-profile marketing campaigns. This application ensures the desirability of high-end fashion brands.

Strategies used by fashion companies to manage the spread of information to the public in order to maintain a positive public image. Press releases, fashion shows, and media coverage are key tools used to create buzz and brand loyalty.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. For fashion brands, this might involve blogs, social media posts, and fashion lookbooks that engage their target market.

The process of evaluating each market segment's attractiveness and selecting one or more segments to enter. In fashion, choosing to focus on high-end luxury clientele or budget-conscious consumers can define product offerings and promotional tactics.

The act of designing the company’s offering and image to occupy a distinct place in the mind of the target market. In fashion, a brand like Gucci positions itself as a luxury brand through exclusive designs and high pricing.

Product, Price, Place, and Promotion - the set of controllable marketing tools that the firm uses to produce a response in its target market. For a fashion brand, this includes the design, pricing strategy, distribution channels, and advertising campaigns.

A form of social media marketing involving endorsements from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Fashion brands often partner with fashionistas and bloggers to increase brand reach.

The process of predicting upcoming fashion trends and styles, which informs marketing and inventory decisions. Forecasting influences what designers create, what stores stock, and how brands promote their new collections.

Marketing of fashion products that are produced and used in such a way that they have a minimal impact on the environment. This involves promoting eco-friendly materials, ethical production practices, and sustainable consumption habits.

The study of how individual customers, groups or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. In fashion, understanding trends, buyer motivation, and purchase patterns is key for product development and marketing.

The strategies and techniques that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. Fashion retailers use CRM to enhance customer loyalty, tailor marketing efforts, and improve sales.

The practice of developing floor plans and three-dimensional displays in order to maximize sales. In fashion, this could involve store layout, window displays, and arranging products to highlight key items and drive purchases.

A multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Fashion companies strive for a coherent brand presence across all platforms.

The course of a product’s sales and profits over its lifetime. In fashion, this involves the introduction, growth, maturity, and decline phases, influencing marketing strategy, pricing, and promotions for items like seasonal clothing lines.

The selling of fashion goods and services online. Marketing strategies for fashion e-commerce include optimizing the online shopping experience, using data analytics for personalized promotions, and implementing efficient digital advertising.

The practice of promoting and selling fashion products or services in more than one country. This requires fashion brands to adapt to different cultural tastes, fashion cycles, and regulations while maintaining brand consistency worldwide.