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Fashion Trend Forecasting
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Flashcards
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WGSN
Worth Global Style Network, a leading trend forecasting agency providing insights and predictions for fashion and design industries. It helps businesses make informed product development and marketing decisions.
Market Segmentation
The process of dividing the potential market into distinct groups based on different characteristics. This allows trend forecasters to tailor their predictions to specific consumer segments.
Consumer Insights
Information about consumer behaviors, preferences, and motivations that guide trend forecasting. These insights are vital for creating products that meet the evolving needs of the market.
Color Forecasting
The process of predicting the color palette that will be popular in upcoming seasons, based on research and analysis. It's important because color trends influence consumer buying and product development across the fashion industry.
Print and Pattern Forecasting
The prediction of print motifs and patterns that will become popular. This is essential in creating textiles that align with future fashion trends and resonate with consumers.
Trend Lifecycle
The progression of a fashion trend from emerging to mainstream, and eventually to decline. Understanding this cycle helps the industry anticipate demand and avoid overstocking.
Short-term Forecasting
Predictions that cover the upcoming 1-2 years, focusing on fast-changing fashion trends. It is important for adjusting strategies to market demands in the near future.
Coolhunting
The practice of making observations and predictions about new styles and trends. Coolhunters are instrumental in identifying cutting-edge trends before they become mainstream.
Textile Forecasting
The prediction of textile innovations, fabric types, and textures that will become popular. This forecasting is crucial for manufacturers to develop products that are on-trend and desirable.
Silhouette Forecasting
Anticipating the shapes and lines that will dominate clothing design in future fashion seasons. It's key for designers to create appealing collections and for retailers to stock the right products.
Social Media Analytics
The use of data from social platforms to track and analyze fashion trends. Social media's immediate and widespread reach makes it an important tool for real-time trend analysis.
Runway Analysis
Examining fashion shows to identify new trends and directions in clothing design. Runway analysis helps forecasters predict which designs will appeal to consumers and influence the mass market.
Long-term Forecasting
Predictions that span over 2-5 years, assessing the direction of fashion and consumer behaviors. It informs strategic planning and development of long-term collections.
Fashion Cycles
The recurrence of specific fashion trends over time. Recognizing these cycles allows the industry to reinvent or reintroduce past styles with a modern twist.
Trade Shows
Events that gather industry professionals to showcase and discover new trends, innovations, and products. Trade shows are pivotal for networking and identifying upcoming trends.
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