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Fashion Merchandising Terms

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Inventory Turnover

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A measure of how many times inventory is sold and replaced over a specific period, indicating the efficiency of inventory usage and management.

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RFID (Radio Frequency Identification)

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The use of radio waves to read and capture information stored on tags attached to objects. In retail, it's used for inventory tracking, loss prevention, and enhancing shopping experience.

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Category Killer

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A large retail chain that is so competitive in pricing and selection within a category that it dominates the category and drives out smaller competitors.

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Open-to-Buy

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A financial budget for retail merchandise that helps retailers manage inventory levels by planning the purchase of new merchandise while considering current inventory and sales.

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Private Label

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Products manufactured and sold under a retailer's brand name, offering exclusivity, control over production, margins, and customer loyalty.

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Planogram

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A visual diagram or drawing that provides details on the placement and positioning of merchandise within a store. It optimizes retail space and improves customer experience.

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Pop-Up Retail

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Temporary retail spaces that sell merchandise of any kind. It's an opportunity for brands to interact with customers without committing to a permanent retail footprint.

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Consumer Segmentation

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The practice of dividing a customer base into groups of individuals with similar needs, traits, or behaviors, aiming for more targeted marketing and merchandising.

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Shrinkage

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The reduction in inventory due to shoplifting, employee theft, paperwork errors, or supplier fraud. It is one of the main causes of profit loss in retail.

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Consignment Inventory

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Goods that are sent to a retail partner but remain the property of the supplier until sold. This can assist in managing capital and inventory risks.

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Anchor Store

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A large and well-known retail store or chain that draws customers to the shopping center or mall in which it is located, thereby benefiting smaller retailers in the vicinity.

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Same-store Sales

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A business metric which compares the sales of a retail chain's existing stores over a certain period, typically on an annual basis, to sales from the same period in an earlier year.

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Sell-Through Rate

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The ratio of the quantity of merchandise sold to the quantity of merchandise received, expressed as a percentage. It's used to evaluate the success of specific products or categories.

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Exclusive Distribution

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An agreement between a supplier and a retailer granting the retailer exclusive rights within a particular geographic area to carry the supplier's product.

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Fast Fashion

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Design, manufacturing, and marketing methods focused on rapidly producing high volumes of clothing to keep up with the latest fashion trends, often at the cost of ethical production standards.

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Point of Purchase (POP) Display

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Specialized form of sales promotion found near, on, or next to a checkout counter. It is designed to catch a shopper's eye and encourage impulse purchases.

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SKU (Stock Keeping Unit)

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A unique identifier for each distinct product and service that can be purchased in business. It helps retailers track inventory and sales data.

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Gross Margin

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The difference between the cost of goods sold (COGS) and revenue from sales, often expressed as a percentage of revenue. It measures profitability before other expenses are deducted.

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Footfall

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The number of people entering a shop or shopping area during a given time frame. It is an indication of potential sales opportunities and store popularity.

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Deadstock

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Merchandise that was never sold to or used by consumers before being removed from sale, usually because it is out of date. It represents tied-up capital and potentially lost revenue.

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Direct-to-Consumer (D2C)

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A model where a company sells its products directly to consumers, bypassing traditional retail intermediaries, which allows for more control over the brand, customer experience, and higher margins.

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Break-Even Point

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The quantity of goods a company must sell at a given price to cover all its costs. At the break-even point, the company does not make a profit or a loss. The formula is:

BreakEvenPoint(units)=FixedCosts/(SalespriceperunitVariablecostperunit)Break-Even Point (units) = Fixed Costs / (Sales price per unit - Variable cost per unit)

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Assortment Planning

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The process of selecting the range of products that will be offered in particular areas during a particular time frame, aimed to meet customer demand and maximize sales.

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Visual Merchandising

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The practice of designing floor layouts, displays, and presentations of products in a store to attract customers and encourage sales.

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Cross Merchandising

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Displaying or promoting products from different categories together, aiming to create additional value and encourage multiple-item purchases.

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Drop Shipping

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A retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when the store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

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Channel Conflict

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A situation in which channels for the same product or service compete with each other, potentially driving down prices and margins or causing confusion for customers.

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Markdown

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A reduction from the original or previous retail price of merchandise, typically used to clear out-of-season goods or slow-moving items.

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Keystone Pricing

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The practice of setting the retail price at double the wholesale cost. It's a simple method to ensure a consistent profit margin but may not always be competitive.

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Loss Leader

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A product sold at a low price, at or below its market cost to stimulate other profitable sales. It's a strategy to bring customers into the store with the expectation that they will buy other items.

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