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Fashion Week Essentials
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Collection
A series of clothing items presented by a designer during fashion week. Represents the designer's vision for the season and is crucial for brand identity.
Fashion Editor
A journalist who writes and edits fashion-related content for publications. They have significant influence on public perception and trends.
Invitation
A personal request for an individual to attend a fashion show or event. It's a symbol of status in the fashion community and determines access.
Haute Couture
The creation of exclusive custom-fitted clothing. Presented during specific fashion weeks, couture shows are the epitome of craft and luxury in fashion.
Press Release
An official statement issued to media to provide information on a particular matter. In fashion week, it gives details about collections, designers, and shows.
Model Casting
The process of selecting models for the runway shows and presentations. The right choice of models can enhance the clothing and the brand image.
Fashion Buyer
A professional responsible for selecting and purchasing fashion items for retail stores. Their choices can influence trends and retail success.
Street Style
The fashion worn by attendees outside of fashion shows. It's become as influential as the runway, with photographers capturing trendy attendees for media outlets.
Trend Forecasting
The prediction of future fashion trends based on analysis. Trend forecasters inform designers and buyers to help guide their choices.
Lookbook
A photographic compilation showcasing a collection of designs. It serves as a marketing tool and a way to present a designer's work to buyers, press, and the public.
Backstage
The area behind the runway where models get dressed, hair and makeup are done, and designers prepare looks. It's a hive of activity before the show.
Showroom
A space where designers display their collections to buyers and press in a more intimate setting. Facilitates orders and networking.
Runway Show
A live presentation by a designer or brand to showcase a collection of garments to buyers, press, and the public. It's pivotal for setting trends.
Front Row
The seats along the runway reserved for top-tier fashion editors, celebrities, influencers, and buyers. Indicates status and often attracts media attention.
After-Party
An event following a runway show where attendees can socialize and network. It's an opportunity for brands to further their image and connections.
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