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Common Sales Metrics
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Flashcards
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Revenue
The total amount of money generated from sales.
Profit Margin
A measure of profitability calculated as net income divided by revenue.
Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, including all aspects of marketing and sales.
Customer Lifetime Value (CLV)
The total revenue a business can reasonably expect from a single customer account throughout the business relationship.
Conversion Rate
The percentage of leads or potential customers that take a specific desired action, such as making a purchase.
Sales Growth
The increase in sales over a specific period, indicating the level of business expansion.
Gross Merchandise Volume (GMV)
The total sales volume transacted through a marketplace over a specific time period.
Average Deal Size
The average size of a sales transaction.
Sales Cycle Length
The amount of time it takes for a lead to move through the sales pipeline and become a customer.
Lead Conversion Time
The average time it takes for a lead to convert into a customer.
Churn Rate
The percentage of customers who stop doing business with a company over a given period.
Sales Pipeline Coverage (SPC)
A ratio that measures the value of a sales pipeline compared to the sales quota.
Net Promoter Score (NPS)
A metric that measures customer loyalty and satisfaction by asking how likely customers are to recommend the business to others.
Win Rate
The percentage of deals that are won or successfully closed.
Cost Per Lead (CPL)
The average cost of generating one lead.
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