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Common Sales Metrics
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Net Promoter Score (NPS)
A metric that measures customer loyalty and satisfaction by asking how likely customers are to recommend the business to others.
Conversion Rate
The percentage of leads or potential customers that take a specific desired action, such as making a purchase.
Churn Rate
The percentage of customers who stop doing business with a company over a given period.
Revenue
The total amount of money generated from sales.
Average Deal Size
The average size of a sales transaction.
Sales Growth
The increase in sales over a specific period, indicating the level of business expansion.
Profit Margin
A measure of profitability calculated as net income divided by revenue.
Gross Merchandise Volume (GMV)
The total sales volume transacted through a marketplace over a specific time period.
Lead Conversion Time
The average time it takes for a lead to convert into a customer.
Sales Pipeline Coverage (SPC)
A ratio that measures the value of a sales pipeline compared to the sales quota.
Cost Per Lead (CPL)
The average cost of generating one lead.
Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, including all aspects of marketing and sales.
Sales Cycle Length
The amount of time it takes for a lead to move through the sales pipeline and become a customer.
Customer Lifetime Value (CLV)
The total revenue a business can reasonably expect from a single customer account throughout the business relationship.
Win Rate
The percentage of deals that are won or successfully closed.
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