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A statement that outlines the unique value that a product or service provides to its customers, and why it's better than competitors' offerings.

A potential customer who has been identified as fitting certain criteria and is likely to be receptive to a sales pitch.

The final step of a transaction, in which a salesperson convinces the customer to make a purchase.

An estimate of the amount of money a company expects to earn from sales over a certain period of time.

A visual representation of the sales process, dividing it into stages from initial contact to final sale, allowing management to understand the health of the sales effort at a glance.

A performance measure used to evaluate the efficiency or profitability of an investment, calculated by dividing net profit by the cost of the investment.

A sales technique where the seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue.

The process of addressing and overcoming customer objections to a product or service during a sales pitch.

The practice of selling an additional product or service to an existing customer.

A technology for managing all your company’s relationships and interactions with current and potential customers.

A sales technique in which salespeople contact individuals who have not previously expressed interest in the products or services being offered.

An individual or organization that expresses interest in your product or service, which could eventually become a customer.

The practice of reducing the price of products or services in order to encourage more sales.

A sales qualification framework used to identify and pursue leads based on their budget, authority, need for the product/service, and the timing of the purchase.

The rate at which investment offers or business propositions are being received by a company, investor, or entrepreneur.

A sales target set by a company or a sales manager that a salesperson is expected to meet over a specified time frame.

The percentage of prospects who take a desired action, which measures the effectiveness of a sales process.

The rate at which customers stop doing business with a company, an indicator of customer dissatisfaction, product/service relevance, or competitive pressure.

A customer, especially in the context of business to business (B2B), tracked by a salesperson for purposes of sales and service.