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A potential customer who has been identified as fitting certain criteria and is likely to be receptive to a sales pitch.

An individual or organization that expresses interest in your product or service, which could eventually become a customer.

The percentage of prospects who take a desired action, which measures the effectiveness of a sales process.

A sales technique where the seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue.

The practice of selling an additional product or service to an existing customer.

A sales technique in which salespeople contact individuals who have not previously expressed interest in the products or services being offered.

A visual representation of the sales process, dividing it into stages from initial contact to final sale, allowing management to understand the health of the sales effort at a glance.

A sales target set by a company or a sales manager that a salesperson is expected to meet over a specified time frame.

The rate at which customers stop doing business with a company, an indicator of customer dissatisfaction, product/service relevance, or competitive pressure.

A technology for managing all your company’s relationships and interactions with current and potential customers.

The final step of a transaction, in which a salesperson convinces the customer to make a purchase.

A statement that outlines the unique value that a product or service provides to its customers, and why it's better than competitors' offerings.

A sales qualification framework used to identify and pursue leads based on their budget, authority, need for the product/service, and the timing of the purchase.

An estimate of the amount of money a company expects to earn from sales over a certain period of time.

A customer, especially in the context of business to business (B2B), tracked by a salesperson for purposes of sales and service.

A performance measure used to evaluate the efficiency or profitability of an investment, calculated by dividing net profit by the cost of the investment.

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

The rate at which investment offers or business propositions are being received by a company, investor, or entrepreneur.

The practice of reducing the price of products or services in order to encourage more sales.