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Revenue Growth measures the increase in a company's sales over a specific time period. It indicates the company's ability to grow its sales figures.

Sales Conversion Rate is the ratio of the number of sales to the number of leads contacted or visits made. It demonstrates the effectiveness of sales efforts.

Average Deal Size is the average revenue generated per sale. It's useful for understanding the value of an average customer transaction.

Customer Churn Rate measures the rate at which customers stop doing business with a company. It indicates customer satisfaction and product/service relevance.

CLTV is the total revenue a business can reasonably expect from a single customer account. It helps in determining how much to invest in retaining customers.

Lead Response Time is the average time taken by sales reps to follow up on leads. Faster response times can lead to higher conversion rates.

Sales Cycle Length is the average time it takes to close a deal from the initial contact with a prospect. It's indicative of sales process efficiency.

Sales Target Achievement measures how well a sales team or individual meets their sales goals. It's a direct indicator of performance.

Quota Attainment Rate assesses the percentage of sales reps meeting or exceeding their sales quota. It's critical for evaluating the effectiveness and accuracy of quota setting.