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Lead Qualification Criteria

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Budget

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Ensuring the prospective client has the financial resources to purchase the product or service. This helps in prioritizing leads that can result in actual sales and avoiding wasting time on those that cannot afford the offerings.

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Authority

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Determining if the contact person has the power to make purchasing decisions. It is crucial because dealing with decision-makers speeds up the sales process and increases the chances of closing a deal.

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Need

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Confirming that the prospect has a business need that your product or service can fulfill. It's important because it allows for the alignment of your solution with the prospect's pain points, increasing the likelihood of a sale.

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Timeframe

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Identifying when the prospect is planning to purchase. This information helps in prioritizing leads who are ready to buy soon and managing the sales pipeline efficiently.

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Company Size

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Evaluating if the prospect's company size matches the target market for the product or service. It's relevant because certain products are better suited for small businesses, whereas others are tailored for large enterprises.

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Industry

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Checking if the prospect is from an industry to which the product or service caters. Industry relevance ensures that the product or service offered will meet the specific needs and regulations of the prospect.

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Compatibility

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Determining whether the prospect's current systems and processes are compatible with the product or service offered. Compatibility is essential to ensure smooth integration and customer satisfaction.

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