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Sales Negotiation Tactics

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The Anchoring Tactic

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Start negotiations with an initial offer that sets the stage for the bargaining process. Use it to frame the negotiation terms in your favor from the outset.

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Mirroring

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Repeat the last few words your counterpart says. This encourages them to expound on their point and often reveals underlying interests or concerns.

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Bracketing

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When given an offer, counter with one that is equally far from your target price in the opposite direction. This suggests a fair middle ground over time.

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Silence

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Remain silent at strategic moments in the negotiation to compel the other party to fill the silence, often giving more information or making concessions.

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Building Rapport

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Create a connection with the buyer to establish trust and understanding, which can make them more open to your proposals and create a more favorable negotiation environment.

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Flinching

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Show a strong emotional reaction to a proposal or offer to indicate that it's unacceptable, prompting the other party to make a better offer.

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Limited Authority

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Claim limited decision-making authority to divert pressure and buy time. This can lead to more favorable terms as the other party may try to make their offer more appealing to 'higher authorities'.

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Splitting the Difference

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Propose to meet halfway between your offer and the counterpart's offer. This tactic implies fairness and often resolves a stalemate.

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Take It or Leave It

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Present your final offer and signal that no further concessions will be made. This tactic pressures the other party to make a decision but can also risk ending negotiations.

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The Nibble

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After largely agreeing on a deal, ask for a small concession that hasn't been previously discussed. Often, the other party will agree because they want to close the deal.

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