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Understanding Buyer Personas
8
Flashcards
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Price-sensitive Shopper
Focus on providing cost-effective solutions and highlighting the value and savings.
Brand-conscious Buyer
Leverage brand reputation and quality, underline exclusivity and social proof.
Impulse Buyer
Create a sense of urgency and make the purchase process quick and simple.
Loyal Customer
Maintain engagement with personalized communication and loyalty programs.
Rational Buyer
Provide detailed information and data to support product benefits and functionality.
Socially-conscious Consumer
Emphasize ethical practices, corporate social responsibility, and eco-friendliness.
Tech-savvy Pioneer
Use the latest tech advancements and trends to showcase cutting-edge features.
Practical Utilitarian
Emphasize durability, functionality, and practicality of the products or services.
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