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Understanding Buyer Personas
8
Flashcards
0/8
Tech-savvy Pioneer
Use the latest tech advancements and trends to showcase cutting-edge features.
Loyal Customer
Maintain engagement with personalized communication and loyalty programs.
Impulse Buyer
Create a sense of urgency and make the purchase process quick and simple.
Socially-conscious Consumer
Emphasize ethical practices, corporate social responsibility, and eco-friendliness.
Rational Buyer
Provide detailed information and data to support product benefits and functionality.
Price-sensitive Shopper
Focus on providing cost-effective solutions and highlighting the value and savings.
Practical Utilitarian
Emphasize durability, functionality, and practicality of the products or services.
Brand-conscious Buyer
Leverage brand reputation and quality, underline exclusivity and social proof.
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