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Understanding Buyer Personas

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Price-sensitive Shopper

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Focus on providing cost-effective solutions and highlighting the value and savings.

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Brand-conscious Buyer

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Leverage brand reputation and quality, underline exclusivity and social proof.

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Impulse Buyer

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Create a sense of urgency and make the purchase process quick and simple.

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Loyal Customer

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Maintain engagement with personalized communication and loyalty programs.

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Rational Buyer

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Provide detailed information and data to support product benefits and functionality.

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Socially-conscious Consumer

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Emphasize ethical practices, corporate social responsibility, and eco-friendliness.

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Tech-savvy Pioneer

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Use the latest tech advancements and trends to showcase cutting-edge features.

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Practical Utilitarian

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Emphasize durability, functionality, and practicality of the products or services.

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