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Stages of a Sales Funnel
5
Flashcards
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Awareness
Activities: Generating interest, advertising, social media marketing, content marketing. Goals: Attracting leads, making potential customers aware of the product or service.
Interest
Activities: Educating prospects, email marketing, retargeting, lead nurturing. Goals: Building relationships, providing valuable information, moving leads to the next stage.
Decision
Activities: Product demonstrations, sales calls, offering trials or consultations. Goals: Converting interested leads into customers, communicating USP (unique selling proposition).
Action
Activities: Finalizing the sale, discussing pricing and terms, closing deals. Goals: Making the transaction, acquiring a new customer, setting the stage for retention.
Retention
Activities: Follow-up communication, customer support, asking for feedback. Goals: Ensuring customer satisfaction, encouraging repeat business, building a loyal customer base.
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