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Stages of a Sales Funnel

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Awareness

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Activities: Generating interest, advertising, social media marketing, content marketing. Goals: Attracting leads, making potential customers aware of the product or service.

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Interest

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Activities: Educating prospects, email marketing, retargeting, lead nurturing. Goals: Building relationships, providing valuable information, moving leads to the next stage.

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Decision

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Activities: Product demonstrations, sales calls, offering trials or consultations. Goals: Converting interested leads into customers, communicating USP (unique selling proposition).

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Action

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Activities: Finalizing the sale, discussing pricing and terms, closing deals. Goals: Making the transaction, acquiring a new customer, setting the stage for retention.

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Retention

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Activities: Follow-up communication, customer support, asking for feedback. Goals: Ensuring customer satisfaction, encouraging repeat business, building a loyal customer base.

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